Privacy Policies

Privacy Policies

Privacy is one of the most common concerns on the Internet. The Silver Fund's privacy policy is as follows:

This document forms part of the The Silver Fund Plc. Terms and Conditions of Use for the www.thesilverfund.com website (the "Site") and should be read in conjunction with them. Terms and expressions used in this document but not otherwise defined shall have the same meanings as are ascribed to them in the The Silver Fund Plc. Terms and Conditions of Use.

Introduction

We want you to know that we respect the privacy of every individual who visits the Site and every individual who submits and e-mail by using the e-mail facility or by otherwise contacting us. We set out below what information we learn about you when you visit the Site, what we do with that information, and how you can change the information we have.

Summery

• The Silver Fund Plc. considers your personal information to be important, as such we endever at all times to care for it.
• Any information that we ask you to give us is only used internally to send you information or goods that you have requested. To ask for your information to be removed from our databases, please contact us.
• We may keep details of any communications you make with us, to improve our services to you.
• We will never sell, or otherwise disclose any customer information to any third parties. Any information we do have, we will keep securely.
• Email is our preferred method of communication and we value the privilege to use it. Your email address will be stored in our database and will only be used if we need to contact you regarding your orders, or to provide you with information that we think will be or interest to you.
• It is The Silver Fund Plc.'s policy not to resell or redistribute in any way personal information gathered from customer orders.

What information do we collect and how do we use it?

When you visit the Site, we recognise only your domain name and not your e-mail address. We will see your e-mail address only if you send us an e-mail using the E-Mail Facility or send us your email address.

If you provide personally identifiable information about yourself such as your name, address, telephone number ("Personal Information") by emailing us using the E-Mail Facility or otherwise by voluntarily telling us about yourself or your activities, we will collect and retain that Personal Information.

If you send us an email using the E-Mail Facility, we will use the Personal Information you submit to provide the information you have requested or information we believe will be of interest to you. If you have asked us to contact you with advice or information, we will use your Personal Information to contact you in the manner (if any) specified in the e-mail or communication from you.

We may also use your Personal Information to contact you occasionally to notify you about important changes to the Site, new services we will be providing events or articles we think will be of interest to you. In addition to the purposes set out above we may use the Personal Information for marketing purposes and market research. This will help us improve our services and the content of the Site.

If you do not want to receive this information or wish us to delete Personal Information you have submitted through the Site please send an e-mail to us at or contact us at: 40 Bury Street, St. James's, London, SW1Y 6AU.

Non-Personally-Identifiable Information collected automatically

We may collect information about you that is not personally identifiable, such as the type of internet browser and operating system you use, or the domain name of the website or the advertisement from which you linked to the Site.

When you view the Site we may store some information on your computer. This information will be in the form of a "Cookie". "Cookies" are small pieces of information that are stored on your browser on your computer’s hard drive. Our cookies do not contain any personally identifying information, but they do enable us to tailor the Site or advertisement to reflect your interests and preferences. Most web browsers automatically accept cookies; but you can usually change your browser to prevent all Cookies or receive a warning before a Cookie is stored.

The Silver Fund's web sites use "cookies" as a necessary part of our shopping cart order process. These cookies hold product selection information and work with our ordering system to make the ordering process as smooth and easy as possible.

The Silver Fund's web sites do not use cookies to individually track its website visitors.

Cookies are useful for tracking a visitor's progress and decisions through a website and this is commonly done to support a server-side system such as a shopping cart or a visitor's selected preferences system. Because cookie technology can be used to track of a visitor's viewing habits and decisions, some people resent this as they feel is an invasion of privacy.

For more information about privacy online, try these sites:

• EPIC - Electronic Privacy Information Center.
• Cookies and Privacy FAQ - A thorough Frequently-Asked-Questions list on Internet privacy.

Protection of Personal Information

As required by the UK Data Protection Legislation, we follow strict security measures in the storage and disclosure of Personal Information to prevent unauthorised access.

Disclosure

We may disclose your Personal Information to any of our subsidiary or affiliated companies, to our agents or representatives for the purposes set out above. This may mean that your Personal Information is transferred outside the European Economic Area ("EEA"). By submitting your Personal Information to us you consent to such transfer even if such transfer is out of the EEA. Please let us know at the address above if you do not consent to the transfer of your Personal Information in this manner.

We may also disclose your Personal Information to third parties where you request certain services or information through the Site. If those services are provided by a third party, that third party may need to have your Personal Information in order to fulfil your request and you consent to the transfer or your Personal Information for the purposes of fulfilling your request, even if that third party is not within the EEA.

We do not currently sell, trade or rent Personal Information to third parties. However we may choose to do so in the future but only with trustworthy third parties. Should you not wish us to use your Personal Information for this purpose please e-mail or write to us at the contact address listed above.

Consent

By using the Site you consent to our collection and use of your Personal Information as stated above. If we decide to change our privacy policy, we will post a notice to that effect on the Site and such change will be effectual from the date on which that notice is posted.

Effect

This document forms a part of the The Silver Fund Plc. Terms and Conditions of Use and should be read in conjunction with them. In the event of any inconsistency between the terms of this document and the The Silver Fund Plc. Terms and Conditions of Use the The Silver Fund Plc. Terms and Conditions of Use shall prevail.